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Japanese vs Korean beauty Standards: What’s the difference?

Beauty and skin care specialist
July 28, 2023

When it comes to beauty standards, Japan and Korea are known for having some of the most rigorous and unique beauty practices in the world. While both countries share a love for flawless, radiant skin, their beauty standards and approaches differ in many ways. In this article, we'll explore the differences between Japanese and Korean beauty standards and practices.

Korean Beauty Standards

Korean beauty standards focus on achieving flawless, radiant skin with a youthful appearance. A clear, bright complexion with minimal imperfections is considered ideal. Korean beauty embraces a multi-step skincare routine, trendy makeup styles, and a playful, innovative approach to beauty trends.

Korean Skincare Routine

The Korean skincare routine typically involves a 10-step regimen, including cleansing, exfoliating, toning, essence, serum, sheet masks, eye cream, moisturizer, sunscreen, and night cream. This multi-step approach aims to deeply hydrate the skin, brighten the complexion, and address specific concerns.

Japanese Beauty Standards

Japanese beauty standards prioritize a natural, minimalist approach to beauty. Clear, porcelain-like skin, subtle makeup, and an emphasis on overall health and wellness are highly valued. The concept of "ma," or negative space, influences Japanese aesthetics, creating a sense of simplicity and elegance.

Japanese Skincare Routine

In contrast, the Japanese skincare routine centers around simplicity and effectiveness. It often begins with an oil-based cleanser, followed by a gentle foaming cleanser. Japanese lotions, lightweight hydrating toners, are then used to prepare the skin for better absorption of subsequent products. Moisturizers and sunscreens complete the routine.

While both Japanese and Korean beauty standards are known for their pursuit of flawless skin, their approaches and priorities differ. Japanese beauty embraces a natural and minimalist aesthetic, focusing on overall health and wellness. Korean beauty, on the other hand, emphasizes a youthful and radiant complexion with a comprehensive skincare routine. By exploring both, you can find inspiration for your own beauty journey.

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Japanese vs Korean beauty Standards: What’s the difference?
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