J-beauty may seem like a brand new thing, but it’s actually been centuries in the making. A deep dive into the history of Japanese beauty.   Although the rest of the world is just starting to catch on to the wonders of J-beauty, cosmetics and skincare in Japan have a long history dating back over a thousand years. Like many other aspects of Japanese culture, beauty ideals and modern skincare and cosmetics are directly linked to traditional values and concepts. Here’s a more in-depth look at how cosmetics evolved in Japan through the centuries into the amazingly varied J-beauty industry...

J-beauty may seem like a brand new thing, but it’s actually been centuries in the making. A deep dive into...

WRITTEN BY BRITTANY LEITNER , EUNICE LUCERO-LEE Over the last decade, Japanese skincare has made its way more and more into everyday Western regimens. With a focus on a multi-step routine, lighter formulations (essences, "lotions"), and an emphasis on a gentle, layered approach to hydration, J-Beauty has long taken the world by storm. These are only some of the hallmarks of their particular take on skincare, however, that a lot of us may already be familiar with in our own routines. What makes it different from the rest? To find out what makes Japanese skincare secrets so effective, as well as how they vary...

WRITTEN BY BRITTANY LEITNER , EUNICE LUCERO-LEE Over the last decade, Japanese skincare has made its way more and more into everyday Western regimens....

Written by ANUBHA CHARAN @ thebeautygypsy.com Cherry blossom’s skincare benefits 1. Cherry blossoms are extremely high in antioxidants that help mop up skin-damaging free radicals. Left to do their job, these free radicals are one of the prime causes of premature ageing. 2. These pretty petals are a storehouse of essential fatty acids that help repair the skin’s natural barriers and promote a smooth, supple complexion. 3. Cherry blossom extract counters the effects of glycation. Glycation is a process wherein excess sugars bind to the body’s proteins and destroy collagen and elastin (skin’s building blocks), thereby leading to wrinkles and sagging. 4. Cherry...

Written by ANUBHA CHARAN @ thebeautygypsy.com Cherry blossom’s skincare benefits 1. Cherry blossoms are extremely high in antioxidants that help...

Written by REBECCA NORRIS. I Tried a Japanese Skin-Care Routine for a Month, and These Are the Results. My skin has never looked more hydrated. "The Japanese beauty market is really emphasizing the 'bihaku' category, which are products that aim to brighten your skin," Melodee Morita, a New York-based beauty expert and YouTube star, tells Allure. "The trend these days is an effortless, natural makeup look — at least in Japan — so people like to focus on having great skin with minimal eye makeup." Morita goes on to explain that, even if you have wonderful makeup skills, forgetting to protect your skin from harsh UV...

Written by REBECCA NORRIS. I Tried a Japanese Skin-Care Routine for a Month, and These Are the Results. My skin has never looked...

Written by Tokyoweekender. How do Japanese women maintain their smooth, blemish-free skin? Aside from just having good genes and spending hours soaking in mineral-rich onsen, we mean. Well, turns out they’ve also been soaking in sake. The simplest way to introduce the tradition into your lifestyle is by adding a cup or two of sake into your bath water, but there are also plenty of products on offer that allow you to slather yourself in rice wine-derived ingredients and reap the benefits. Speaking of which, here’s what the good stuff can do for your skin… Give a Geisha-like Glow Even...

Written by Tokyoweekender. How do Japanese women maintain their smooth, blemish-free skin? Aside from just having good genes and spending...